Most sell for roughly 1.5 to 3 times a year's adjusted profit, meaning profit with the owner's own pay and personal costs added back, and a small domestic business often changes hands in 2 to 4 months. The price depends mostly on how settled the clients and cleaners are, how the cleaners are engaged, and how much of the business still runs through the owner.
What you buy with a domestic cleaning business
You are buying a list of regular household clients with their addresses, visit days, hours and prices, together with the cleaners who look after them, the booking and payment systems, the website and phone number, the reviews that bring in new enquiries, and in many cases a set of client keys held under a key-control system. Clients in domestic cleaning tend to be loyal to their own cleaner more than to the company name, so the business is only as settled as its cleaning team, and the best domestic businesses for sale have cleaners who have stayed with the same households for years.
Employed cleaners or self-employed cleaners
This table shows the two ways domestic cleaning businesses usually engage their cleaners and what a buyer should check under each.
| Model | How it works | What to check |
|---|
| Employed cleaners | The business employs the cleaners, pays them through payroll and charges clients for each visit | Pay at or above the National Living Wage of £12.71 an hour from 1 April 2026, paid travel time between homes where it applies, holiday pay, pension enrolment and employers' liability insurance |
| Self-employed cleaners (agency model) | The business introduces self-employed cleaners to clients and earns a fee or margin on each hour | Written agreements, whether the cleaners are genuinely self-employed in practice, and how easily a cleaner could take clients with them |
Under the employed model the cleaners transfer to a new owner under the TUPE regulations in an asset sale, while under the agency model the profit margin per hour is usually lower and the business depends on cleaners choosing to stay, so both models can work well as long as you understand which one you are buying and price it accordingly.
What to check before buying a domestic agency
- Client list: how many regular clients there are, how long each has been with the business, and how many have left in the last year.
- Cleaner retention: how long the cleaners have stayed, whether any clients are tied to a cleaner who is about to leave, and who covers holidays and sickness.
- Prices: when hourly rates last went up, and whether recent wage and National Insurance rises have been passed on to clients.
- Owner's role: whether the owner still cleans, quotes and handles complaints personally, or whether a supervisor or office manager does that day to day.
- Checks and insurance: DBS checks on cleaners, public liability cover, employers' liability where cleaners are employees, and a written process for holding client keys.
- Records: filed accounts that match the bank statements and the booking system, and a client list kept in line with data protection law.
How domestic cleaning businesses are priced
Owner-run domestic cleaning businesses are usually priced on adjusted profit and often sell for roughly 1.5 to 3 times that figure, so a business making £45,000 of adjusted profit would typically be priced between £67,500 and £135,000. Buyers pay towards the top of that range for long-standing clients on weekly or fortnightly visits, settled cleaners, a supervisor who runs the rota, card or direct debit payments and prices that already reflect the National Living Wage of £12.71 an hour. They pay towards the bottom for businesses where the owner does much of the cleaning, clients pay cash, many visits are one-off cleans, or several clients could follow a single cleaner if they left.
Paying for a domestic cleaning business
Smaller domestic businesses are often bought largely with the buyer's own cash, with the seller agreeing to take part of the price over an agreed period after the sale, known as deferred consideration, which keeps the seller involved in introducing you to clients and cleaners. Larger agencies can also be funded with bank lending on ordinary terms or under the government-backed Growth Guarantee Scheme, where the bank receives a partial government guarantee and you remain fully responsible for the loan, and lenders will want to see steady regular clients and profit that covers the repayments comfortably.
Buying through us and hearing about listings first
We send an anonymous summary first, share the name and sales pack once you agree to our confidentiality terms, arrange for you to meet the owner, take your offer to the seller and stay involved until the money is paid and the handover is done. Domestic businesses are often bought by first-time owners leaving corporate jobs and by cleaning companies expanding into nearby towns, so if you are either, register as a buyer with your area and budget and we will contact you when something suitable comes in, usually before it reaches the portals. You can also browse all cleaning businesses for sale or read our guide to buying a cleaning business.
Questions buyers ask
How much is a domestic cleaning business worth?
Owner-run domestic cleaning businesses often sell for roughly 1.5 to 3 times a year's adjusted profit. A business making £40,000 of adjusted profit would usually be priced between £60,000 and £120,000. Settled clients and cleaners push the price up, while heavy reliance on the owner pulls it down.
Will clients stay if their cleaner stays?
Usually yes, since domestic clients tend to be loyal to the person who cleans their home. Keeping every cleaner in place through the sale is the best protection you have for the client list. A short introduction from the seller to each household helps as well.
Do self-employed cleaners transfer under TUPE?
No, TUPE moves employees across in an asset sale, and genuinely self-employed cleaners are not employees. If the cleaners work in practice like employees, a tribunal could treat them as workers or employees, so check how the arrangement runs day to day. Your solicitor can review the agreements during due diligence.
Can I run a domestic cleaning business alongside a job?
Yes, if the business already has a supervisor or office manager who handles the rota, quotes and complaints. Owner-run businesses where the seller does much of the cleaning need far more of your time. Ask the seller to set out exactly what they do in a normal week before you decide.
How long does buying a domestic cleaning business take?
A small domestic cleaning business often changes hands in 2 to 4 months from first enquiry. Larger agencies with employed staff can take longer because of due diligence on payroll and contracts. Having your funding ready before you offer keeps things moving.